Facebook Custom Audiences (facebook pixels).
If you agree, so-called "Facebook pixels" of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), will be used within our website. With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our website as a target group for the display of advertisements, so-called "Facebook Ads". Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our website. This means that with the help of the Facebook pixel, we want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad.
The Facebook pixel is directly integrated by Facebook when our websites are called up and can save a so-called cookie, i.e. a small file, on your device. If you subsequently log in to Facebook or visit Facebook while logged in, the visit to our offer will be noted in your profile. The data collected about you is anonymous for us, so it does not offer us any conclusions about the identity of the user. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible. The processing of the data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, you can find more information on how the remarketing pixel works and generally how Facebook ads are displayed, in Facebook's data usage policy: https://www.facebook.com/policy.php.
You can object to the collection by the Facebook pixel and use of your data for the display of Facebook ads. To do so, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads or declare the objection via the US page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
If you agree, we use Google Analytics to analyze website usage. The data obtained from this is used to optimize our website as well as advertising measures.
Google Analytics is a web analytics service operated and provided by Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, United States). Google processes website usage data on our behalf and is contractually committed to measures to ensure the confidentiality of the processed data.
During your website visit, the following data is recorded, among others: Pages viewed, Orders including sales and products ordered, The achievement of "website goals" (e.g. contact requests and newsletter sign-ups), your behavior on the pages (for example, dwell time, clicks, scrolling behavior), your approximate location (country and city), your IP address (in shortened form, so that no clear assignment is possible), technical information such as browser, Internet provider, terminal device and screen resolution and source of origin of your visit (i.e. via which website or via which advertising material you came to us).
This data is transferred to Google servers in the USA. We would like to point out that the same level of data protection cannot be guaranteed in the USA as within the EU.
Google Analytics stores cookies in your web browser for a period of two years since your last visit. These cookies contain a randomly generated user ID with which you can be recognized during future website visits. The recorded data is stored together with the randomly generated user ID, which enables the evaluation of pseudonymous user profiles. This user-related data is automatically deleted after 14 months. Other data remains stored in aggregated form indefinitely.
If you do not agree with the collection, you can disable it by rejecting cookies via our cookie settings dialog.