Google Analytics
If you agree, we use Google Analytics to analyze website usage. The data obtained from this is used to optimize our website as well as advertising measures.
Google Analytics is a web analytics service operated and provided by Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, United States). Google processes website usage data on our behalf and is contractually committed to measures to ensure the confidentiality of the processed data.
During your website visit, the following data is recorded, among others: Pages viewed, Orders including sales and products ordered, The achievement of "website goals" (e.g. contact requests and newsletter sign-ups), your behavior on the pages (for example, dwell time, clicks, scrolling behavior), your approximate location (country and city), your IP address (in shortened form, so that no clear assignment is possible), technical information such as browser, Internet provider, terminal device and screen resolution and source of origin of your visit (i.e. via which website or via which advertising material you came to us).
This data is transferred to Google servers in the USA. We would like to point out that the same level of data protection cannot be guaranteed in the USA as within the EU.
Google Analytics stores cookies in your web browser for a period of two years since your last visit. These cookies contain a randomly generated user ID with which you can be recognized during future website visits. The recorded data is stored together with the randomly generated user ID, which enables the evaluation of pseudonymous user profiles. This user-related data is automatically deleted after 14 months. Other data remains stored in aggregated form indefinitely.
If you do not agree with the collection, you can disable it by rejecting cookies via our cookie settings dialog.
